There is no specific window to be an entrepreneur

Brett Beveridge, founder & CEO of The Revenue Optimization Companies(T-ROC Global), is a trailblazing entrepreneur who is passionate about developing businesses from the ground up and staying at the forefront of technology, particularlywithin the retail sector. He has contributed to growing the parent company of six brands into a leader in wireless, electronics, software, and retail markets. He has worked with major retailers and Fortune 500 companieslike Epson, Walmart, T-Mobile, AT&T, and Bose.

T-ROC Global is a retail branding and consulting partnerthat helps companies navigate the modern retail landscape by leveraging the power ofpeople and technology. They provide a distinctive mix of services, including personnel support, application management, technology solutions, mystery shopping, market research, and competitive insights – all tailored to meet the intricate demands of assisted selling. Their experienced team utilizes advanced technology to boost sales, enhance performance, and consistently deliver a tangible return on investment for their clients.

Brett believes firms should integrate people and technology to minimize expenses, increase sales, and exceed customer expectations. Since he was 9 years old, Brett has had an entrepreneurial spirit and learned the value of hard work by waiting tables and even working in a papaya field. After graduating from the University of Miami, he rapidly obtained his first great accomplishmentwith a college friend sellingcell phones from a van.They grew this startup into Let’s Talk Cellular & Wireless. It became the nation's largest independent mobile wireless retailer with nearly 300 stores.

on to takethe company public and sold it to Nextel. Following this achievement, he raised millions from Goldman Sachs and co-founded LetsTalk.com, a largeonline cellular shop. Target eventually acquired the company. He has started over 20 companies and helped large telecom and technology companies with restructuring, profitability improvements, mergers and acquisitions, and going public over the past two decades.

Brett is also a prominent leader in his industry, having served as the past chair of the Consumer Technology Association’s Wireless Board and currently participating in both the Wireless and Retail Boards to address key industry challenges. He previously led the Young Presidents Organization (YPO) in Miami, where he built lasting professional relationships and shared strategic insights with fellow business leaders. Brett received recognition as Ernst & Young’s 2017 Florida Entrepreneur of the Year and was awarded a 2018 Gold Stevie Award for Retail Entrepreneur of the Year, along with the “Powerful Influencer” Leadership Award at the 2019 Extraordinary Women Leading Change Conference. His company, T-ROC Global, along with its brands, has been featured on the Inc. 500|5000 and Deloitte Technology Fast 500 lists multiple times. Additionally, heis a member of the Florida Council of 100 and the Retail AI Council.

One of T-ROC Global’s fundamental principles is to “have fun and never take ourselves too seriously,” a mindset that is demonstrated daily across the company, beginning with the CEO, explains Brett. Recently, a new director joined the team and mentioned that during his initial weeks, he noticed the constant laughter and smiles in the office. He remarked that he had never experienced a workplace where people truly enjoyed being there and had fun with their colleagues.

Arecent employee survey revealed that many employees view T-ROC Global as a family-like environment, with a significant 94% expressing pride in working there. Employees support each other both professionally and emotionally, fostering a culture built on trust and a lively workplace atmosphere. For instance, they host quarterly "Club 450" happy hours in their corporate suite, where they enjoy a T-ROC Global punch beverage and unwind early. Additionally, they hold an annual Thanksgiving lunch with around 100 attendees, where T-ROC Global provides the turkey and ham, and employees share their favorite recipes and stories, celebrating gratitude and togetherness.

Brett’s business philosophy centers around investing in people, as he enjoys helping others succeed and shares this value whenever possible. A native of Miami, he has dedicated his time and resources to mentoring youth in the community. He has served as a former chair and current member of the Foundation Board of Big Brothers Big Sisters Miami and participates on the Orange Bowl Committee, a prominent civic organization that promotes tourism and economic growth and supports students and athletes. Additionally, he has been recognized as one of South Florida’s most influential business leaders for six years in a row.His main advice from his experience is to never give up despite obstacles. He believes that a strong passion drives action, and with patience, success will follow.

In addition, the corporation excels by meticulously researching historical industrial challenges and comparing traditional methods with more effective alternatives. They identify long-term issues and their root causes, and then tackle them with innovative, disruptive technologies. Their innovative and exclusive technology solves consumer problems efficiently. Brettstatesthat T-ROC Global’s creativity, efficiency, innovation, and persistence have made it a force both in the local community and national retail sector. Major brands work with the organization because it strives for its partnersto generate outstanding business results. T-ROC Global enhances customer value by investing significantly in technology and artificial intelligence to achieve projects and timelines that may seem impossible.

A key highlight that distinguishes T-ROC Global was the introduction of VIBA, which stands for Virtual Interactive Brand Ambassador. After years of development, VIBA was launched during the pandemic, offering a revolutionary way to connect customers with expert agents or a virtual assistant named Valerie (similar to Siri or Alexa). Valerie can respond to questions, discuss specific use cases, play videos, provide product details, offer discounts, display and print relevant documents, and showcase product demonstrations.

This innovation delivers a new customer experience, enabling shoppers—whether in-store or at home—to receive immediate answers about products or services. The platform helps businesses enhance conversion rates, boost revenue, expand coverage, strengthen brand loyalty, increase customer satisfaction, reduce costs, and improve team productivity.More details about VIBA, including videos and demo booking options, are available at MobileInsight.com.

T-ROC Global’sculture fosters positive team interactions, which they firmly believe gives them a competitive edge. Brett says understanding retail patterns and future developments is vital in business today. AI and ChatGPT are increasingly becoming necessary to conduct businesses effectively and efficiently, and every industry, especially retail, must decide how to use them. Integration may focus on customer interactions or involve data collection and analysis to enhance corporate initiatives. The retail ecosystem will increasingly utilize AI and ChatGPT. For example, T-ROC Global's VIBA solution uses these technologies to shape the future. While others worry that such technology will replace human functions, T-ROC Global promotes technology-human partnership for positive results. The company is committed to embracing these advancements by heavily investing in AI training for employees, aiming to boost efficiency and promote a healthier work/life balance.