“Providing A Safer Future”

Since taking over as COO, Randon Jorgensen has made many transformations to GreenSmartLiving. Attention to detail and using the analytics in a useful way has topped the list. This has allowed the company to find its identity and market that to potential customers. New information is an invitation to question old opinions. Nothing goes unnoticed, and they look at each decision and analyze every direction that decision could take. Another key quality is being proactive and having plans ready for unforeseen circumstances, which have helped the company pivot when needed in an ever-changing industry. Being agile has also allowed the company to overhaul policies and amend ones that were not beneficial.

At GreenSmartLiving, they have two primary goals, providing a smarter alternative to traditional cigarettes while doing their part to preserve the earth. In the beginning, GreenSmartLiving didn’t want to be an e-cigarette company but wanted to be an e-cigarette company that provided a path for users to reduce their nicotine consumption. “We were one of the first products on the market and one of the first that provided multiple levels of nicotine including zero nicotine,” says Randon. “Even after a decade the industry still hasn’t caught up and most companies don’t offer zero nicotine options. We created a brand that was directed towards providing smarter alternatives to adult smokers with the intention of never converting a non-smoker to vaping.”

All this has been possible owing to Randon taking inspiration from various role models, many of who are currently in his life today; however, most of his influences come from the world of philosophy and art. “I’ve always admired thinkers especially ones that preach self-mastery. Our minds hold the power to accomplish many things, yet most of us can never get out of our way to unlock that power,” he says. “Challenging your ideas and flaws is one of the more difficult things one can do. There is nothing wrong with being wrong, to be wrong is human. It becomes a problem when you choose to stay wrong.” Besides his work with GreenSmartLiving, Randon has been a Knight of Malta for 5 years and was formerly on the board of directors for 3 years. “I have worked with builders in Italy to create sustainable villages in Cameroon and provide clean drinking water. I have also worked on plans to build paulownia tree plantations in Italy.” Armed with such inspiration, Randon has made a difference in society and taken the company to new heights.

"GreenSmartLiving, they have two primary goals, providing a smarter alternative to traditional cigarettes while doing their part to preserve the earth. In the beginning, GreenSmartLiving didn’t want to be an e-cigarette company but wanted to be an e-cigarette company that provided a path for users to reduce their nicotine consumption."

According to Randon, there are a lot of misconceptions about e-cigarettes. The first is that they are worse or just as bad as smoking. Compared to smoking cigarettes, which kills 6 million people worldwide every year, nicotine on its own is far less harmful. E-cigarettes do contain nicotine, an addictive chemical but do not cause cancer. According to the National Cancer Institute, cigarette smoke is filled with chemicals — including 250 that are well-known to be bad for us.

The U.K. has been researching e-cigarettes for years from a neutral standpoint, and through their research, they have deemed e-cigarettes a much better option than traditional cigarettes. In the U.K., Doctors will urge patients to move towards e-cigarettes due to cigarettes' cause. E-cigarettes are classified as smoking cessation in the U.K., but it all boils down to money rather than truth. “We try to mitigate these misconceptions by educating our customers, but when it comes to educating the average person, this becomes difficult. Many platforms won’t allow us to advertise anything that is nicotine-related, so our voice is often silenced, and it is up to individuals to do their research.”

Recently there has been a firestorm of regulation in the industry, and GreenSmartLiving welcomes it. “We believe that the product should be safe and there should be marketing and age regulations making sure those who are underage don’t try vaping. Unfortunately, many of these new regulations are more focused on eliminating the vape industry rather than solving the issues within it,” adds Randon. “Many small e-cigarettes companies are closing their doors because they can’t afford to comply. This is taking smoking alternatives out of the hands of those who need them forcing them back to traditional cigarettes.” Randon is trying to do his part by making GreenSmartLiving products safer and cheaper. IE