Philip Berry, President at Philip Berry Associates LLC   profile

Riadh Bouaziz
CEO & Chairman
RKF®Luxury Linen


Philip Berry, President at Philip Berry Associates LLC Certificate

Trendmaker in Fashion & Luxury

The renowned French House RKF®Luxury Linen, established in Eastern Francefor one-quarter of a century, owns know-how that has been perpetuated since 1834. RKF® Luxury Linen creates and manufactures bespoke linen for luxury hotels and cosmetic brand Spas. Through 50,000 equipped establishments in 85 countries, RKF® Luxury Linen benefits from an undeniable international awareness. In a world where refinement and expertisedefine excellence, RKF® Luxury Linen, as a symbol of luxury, influences the art of Linen and Spa.

RKF® Luxury Linen and its CEO have consistently prioritized research and development to revolutionize the linen industry, which has remained immobilized in tradition for centuries.

It is the company's DNA to reinvent itself every day.Riadh Bouaziz, the founder and CEO of RKF® Luxury Linen, immediately noticed that it was almost impossible to find proper linen in large hotels and palaces in relation to their high-end quality standards and spotted products that pill and offer a rough touch through time and intensive wash.

As an accomplished engineer and a pioneer, Riadh tirelessly sought a technical and accurate response to this problem. Two years were needed to find a suitable solution, which led to the design of the first many innovative materials that wouldestablish the reputation and notoriety RKF® Luxury Linen has had until now. Today, RKF® Luxury Linen has developed 15 brands and patents (Microfeel, Dreamsoft, Timeless, linen braille technology, etc.), and all these efforts have been rewarded by 19 international awards, including the award for Best European Design awarded by the European Parliament.

Some ideas of the founder of RKF® Luxury Linen might sometimes surprise, such as getting inspiration from Haute Couture to create unique, elegant, and spectacular bathrobes. Organizing a fashion show at Place Vendôme in Paris during Fashion Week is undoubtedly the most appropriate location and time to present and promote these extraordinary creations. Thinking outside the box, bringing a touch of glamour to clothes supposed to be 'functional,' and changing them into an essential fashion accessory was another bold but successful bet for this visionary entrepreneur.

In addition to a full range of protective items, bedding, bathrobes, towels, bath sheets, and slippers, RKF® Luxury Linen offers varied and personalized products to best meet your expectations and ensure an unforgettable experience for clients.

“Our company values are proximity, responsiveness and flexibility,” says Riadh. “RKF® Luxury Linen brings its expertise to every client’s request by developing bespoke projectsthanks to our in-house design team and a large range of fabrics. Among this range, the three key fabrics developed and patented are DreamSoft®, Timeless®, and Microfeel®.”

Riadh has always seen new opportunities by constantly reinventing himself and moving forward, even through unexpected crises. For example, when the 2020 HealthCrisis hit the world, provoking a global recession in the hospitality sector, Riadh decided to help the surrounding hospitals fight against COVID-19. He temporarily put a hold on his traditional industrial activity. He created a new factory from scratch, recruiting over 400 people to produce millions of masks and hundreds of thousands of hospital gowns. “Participating and acting actively by helping hospitals was a citizen acthe adds. This is a modest statement for a man who received the French National Order of Merit for his actions in these troubled times.

One of the latest creations of RKF® Luxury Linen, inspired by the French Haute-Couture, is the DresSoft® or “home wear everywhere,” a fashionable three-piece bathrobe aimed at children, women, and men. The DresSoft®, made from eco-friendly DreamSoft® fabric, includes comfortable pants, one fitted T-shirt, and one fitted jacket. This new glamour garment can be worn indoors or outdoors. Between monochromia and standardization, they made the choice of elegance with their bathrobe, which has become a fashion piece of art highlighting the company's silhouette.

In a world where refinement and expertise define excellence, RKF® Luxury Linen’s Timeless® Bathrobe stands as a symbol of luxury, influencing the art of linen and spa. With their creation and design development, Riadh and his team have put all their French know-how into making the bathrobes true works of art. As the company looks to the future, it plans to continue its international growth and will soon launch “RKF® Home”, a new B2C online e-shop that will offer its linen collection to individuals.

The company's impressive list of partners in the hotel industry includes Anantara, Bulgari, Four Season, Hyatt, Jumeirah, Ritz-Carlton, and in the Spa and Wellness industry, partners such as Biologique Recherche, Clarins, Guerlain, Dior, Givenchy, to name a few, further solidify RKF® Luxury Linen's position as a leader in the luxury linen and spa industry.

“I’m proud to announce that the five international certifications have strengthened our commitment to awarding RKF® Group, RKF® Luxury Linen, RKF® Home, RKF® Innovation & Design and Les Manufactures by RKF®. As a company, we must never stand still. We’re always innovating and pushing the boundaries of what’s possible,” elucidates Riadh.


Company

RKF®Luxury Linen

Management

Riadh Bouaziz
CEO & Chairman
RKF®Luxury Linen

Description

As a company, we must never stand still. We’re always innovating and pushing the boundaries of what’s possible


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